College is What’s Next: Victoria College and the GenTX Movement

IMG_1822Does your college participate in the Generation TX movement? If not, you should! Generation TX, or GenTX, is a statewide initiative started by the Texas Higher Education Coordinating Board to encourage an entire generation of Texans to pursue education or training after high school.

Victoria-area GenTX partners have been hosting GenTX Decision Day celebrations in May for the last three years. But this year, we’ve decided to step up our efforts by offering activities throughout the year.

The week before Thanksgiving was GenTX College Application Week. Area students participated in fun activities all week long (such as face painting, mascot appearances, and wearing college T-shirts).

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High school students were given the task of decorating their classroom door with career information (salary, educational requirements, interesting facts). The winning class won a pizza party!

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GenTX volunteers helped more than 500 high school seniors complete the ApplyTexas application during GenTX Week, while Captain Vic, Victoria College’s mascot, paid a visit to several elementary and middle schools.

We’re now planning a FAFSA Super Saturday for February, where we’ll offer students and families free assistance with financial aid and scholarship applications. Then in May, we’ll be hosting our fourth GenTX Decision Day celebrating graduating seniors and their postsecondary plans while reminding all our youth that “college is what’s next.”

If your college isn’t a part of the GenTX movement, I encourage you to bring key community partners (school districts, institutions of higher education, businesses, media, youth organizations, etc.) together to start brainstorming ideas. It’s a great outreach initiative, and the THECB provides some awesome planning guides and resources for local GenTX organizers (www.GenTX.org).

If you’re already participating, I’d love to hear what’s working well in your community.

Darin Kazmir, TACCM President
Director of Marketing & Communications
Victoria College